Dreamspan Product Innovation - From Vision to Store Shelf






	Help Gel Tech develop the brand and positioning for the original Zicam Cold Remedy and Allergy Relief products, which were one of the nation's most successful new product introductions in the past 5 years. Zicam was successfully converted into a recognized brand with relatively modest advertising expenditures. By 2006, the Zicam branded product line generated $96.2 million in sales, which represents a compounded annual revenue growth of over 43% for the past five years.