Dreamspan Product Innovation - From Vision to Store Shelf


	Naming and trademarking are key elements of your brand's persona. The naming of your product or service can add value by improving recall, creating positive associations, or even communicate a benefit. Certainly there are plenty of names that can be used that will not diminish the effect of your brand. However, only a handful of names will truly enhance your brand in the marketplace and create greater value in the brand. Dreamspan partners carefully research many consumer and market factors, then help select the strongest names that will support your brand's unique positioning, key consumer benefits, and competitive environment.