Dreamspan Product Innovation - From Vision to Store Shelf


	The first step to infuse energy in the innovation process is to organize a series of highly creative ideation sessions to generate several dozen promising new ideas/concepts. We use market analysis as the groundwork for identification of market gaps and idea generation. In turn, this helps stimulate dozens of concepts, including "out-of-the-box" solutions to market gaps and innovative brand strategies. A select team screens and ranks the top concept ideas from which the most promising concepts are further developed into product story boards to help test the concept's visual strength and to further stimulate the brand development process.